Pocket Label — A.I. Rollout Studio
Booking Q3
EST. 2024  //  Built by creative directors from the record industry

[ Your music deserves
a $40k music video.
It just needs a dope rollout. ]

We're creative directors from the record industry — building cinematic AI visualizers that give you everything you need for a proper rollout. Engineered for the algorithm. Already responsible for millions of views. We know what works because we've been doing this inside labels for years.

▌ Trusted by labels & managers at
// 01
14M+
Views generated for our artists
Across TikTok, Reels, Shorts & Spotify Canvas. Tracked, screenshotted, receipts on the call.
// 02
100%
Directed by record industry vets
Our creative directors come from inside labels. We know the rollout playbook because we've run it. AI is the camera. Taste is ours.

Worlds we've built.

4 of 14 case studies shown
// Tap to expand & play · Swipe to browse

The feed is where music breaks now.

Radio doesn't sign artists anymore. The feed does. Hits don't start on streaming — they start on a 9-second clip somebody can't stop watching. If you're not bringing video to your rollout, you're letting your song fight the feed with both hands tied.
// 01
84%
of songs that hit the Billboard Global 200 in 2024 went viral on TikTok first.
SOURCE: TikTok & Luminate
Music Impact Report '24
// 02
82%
of Gen Z discover new artists through social media or short-form video — not playlists.
SOURCE: Deloitte
Digital Media Trends '25
// 03
11% / wk
streaming growth for TikTok-correlated artists — vs. just 3% for everyone else.
SOURCE: TikTok & Luminate
Music Impact Report '24
// 04
68%
of social media users discover new music through short-form video content.
SOURCE: MusicWatch
Audio Census Survey

Pick the rollout that fits.

Every package is a complete rollout — visuals, thumbnails, cover assets, the works. Same record-label-trained creative direction on every tier. All include full commercial rights.

// Tier 01

Single

A complete rollout for one song. The starter package for testing the format on a release.

$750 / project
Flat fee · No retainer
  • 4  30-second AI visualizers
  • 1  Thumbnail (grid-ready)
  • Creative director on the project
  • World-building call (45 min)
  • One round of revisions
  • Full commercial rights, in perpetuity
  • Delivered in 9:16 (Reels / TikTok / Shorts)
Apply for your rollout
// Tier 03

Label

Roster-level rollouts. Multi-artist campaigns. Custom scope, dedicated direction.

Let's talk
Bespoke quote · Roster pricing
  • Unlimited visualizer scope
  • Multi-artist + multi-track campaigns
  • Dedicated creative director
  • World-building strategy session
  • Unlimited revisions, by project
  • Full commercial rights, in perpetuity
  • White-glove delivery + reporting
  • NDAs & pre-release support standard
Apply for your rollout
Expedited turnaround available on request All deliverables include full commercial rights AI twin remains private & yours

Everything you need for a proper rollout. In 7–10 days.

STEP_01
Day 0

Discovery call

45 min. Track, references, release plan. Moodboard built live.

zoom.us — Discovery Call ● YOU CREATIVE DIR. MOODBOARD_LIVE.fig
// LIVE_CALL.zoom● REC
STEP_02
Day 1–3

World + AI twin

Your visual universe is built. AI version of you is trained.

▌ AI_TWIN // CHARACTER_SHEET REF_001 SOURCE RENDER_VARIATIONS / 04 ANGLES / POSES MODEL: artist_v2.safetensors STATUS: trained · private VARIATIONS: 24 · APPROVED: 04
// CHAR_SHEET.psd● TRAINED
STEP_03
Day 3–8

Direction

4–10 clips, shot-listed and color-graded. Cut to the bpm.

▌ SHOT_LIST // 06_OF_10 01 · WIDE / NEON 02 · CU / SLOW PUSH 03 · MED / HERO 04 · ATMOS 05 · DUTCH 06 · LOOP-PT 07 · BTS BPM 128 · KEY F#m · CUT @ 0:14 / 0:28 DIRECTOR: M.K. · COLORIST: R.D. DAY 04 / 08 · ON SCHEDULE
// SHOT_LIST.pdf● 7/10
STEP_04
Day 7–10

Delivered

Visualizers, thumbnails, cover art. All ratios. Ready to post.

▌ /artist_rollout_FINAL ▼ visualizers/ ├ 01_neon_wide.mp4 9:16 ├ 02_close_push.mp4 9:16 ├ 03_hero_shot.mp4 1:1 └ ...07_more ▼ thumbnails/ ├ thumb_01.jpg └ ...09 more ▼ cover_art/ ├ cover_3000x3000.png └ canvas_loop.mp4 ▼ deliverables.txt 22 ITEMS · 1.4GB · DELIVERED ✓
// rollout_FINAL.zip● READY
12, Founder & Creative Director
EXP_001 // FOUNDER
F R A M E _ 0 2
● ON
[06]   Who we are

Led by 12

Former Creative Director, Roc Nation. Now empowering the next generation of artists to release great rollouts.

▌ Direction credits include
Lil Tjay Polo G Ma$e

The old machine took weeks and a six-figure budget to make a song look like a moment. The future is now. We built Pocket Label to give independent artists the same caliber of rollout the majors have — a label in your pocket, without the gatekeepers.

— 12. Founder & Creative Director // Pocket Label @its12vy

Questions, answered honestly.

Is this just AI slop with my face on it?+

No. Our creative directors come from inside record labels — they've shot-listed real music videos, art-directed real campaigns, and know what an A&R actually wants to greenlight. AI is the camera. The taste, the framing, the rollout strategy — that's us.

What if I look weird in the AI version of me?+

Likeness training has a quality bar before we ship anything. If the twin doesn't look like you, we don't deliver it. We've sent zero "uncanny valley" clips to artists. We send back to the lab.

How much does it cost?+

Three tiers: Single ($750), EP ($1,395), and Label (custom). Most artists land on the EP — it's the best value per clip and includes all aspect ratios + priority production. Spotify Canvas loops and cover art are $100 add-ons available on any tier.

Is my AI twin private?+

Yes. The model is yours. We don't reuse it on other projects, don't train on your likeness for anything else, don't put it in a stock library. It's locked to your account and deletable on request.

Take your career into your own hands.

Discovery calls are free. We take 4 artists per month so we can actually direct them. Tell us what you're working on — we'll tell you if there's a rollout worth building.

Book a discovery call
— or DM @pocketlabel —